At the end of 2017, Eatonomy won the prestigious Best Toronto Startup Enterprise award at the InnovateToronto Pitch Competition, among 200 other competitors. This competition is a collaborative partnership between the University of Toronto, City of Toronto, Ryerson University, which focuses on the use of innovation to shape the next 150 years in Canada and beyond.
Stellar is the ideal blockchain for Eatonomy because it provides significant benefits – especially with the technical challenges of building consumer dAPP. For example, competitors who build blockchain loyalty programs that use Ethereum must pay a minimum amount of Gas when making each wallet for users & brands / retailers to facilitate the initial transaction – with Stellar and SDEX, such capital investment is not needed. Other benefits from Stellar include very low transaction costs, near instant transaction time, and TRE token liquidity.
Inefficiencies include:
How does it work?
Application Layer
The application layer consists of Loyalty Management Suite + Eatonomy Mobile Application
The Loyalty Management Suite is what brands / retailers use to prepare loyalty programs, set redemption rules (i.e. 10 tokens for $ 30 spent), buy TRE tokens through the API, and track / analyze the performance of their programs. Brands / retailers can choose to launch their loyalty program on the Eatonomy Mobile Application – where customers can buy & redeem food / goods using TRE or fiat tos or brands / retailers can launch programs using their own infrastructure – the choice is theirs.
Integration Layer
The integration layer is a code library that simplifies platform architecture so that queries between lower layers become automatic.
The main function of the integration layer is API access with external exchanges and data sources so that users of the Loyalty Management Suite (Eat / Retail) and Eatonomy Mobile Applications (customers) can buy / redeem / transfer TRE tokens seamlessly without additional effort – thereby removing obstacles to using the Eatonomy platform.
Exchange layer
The exchange layer provides direct access to buy / transfer TRE tokens.
With the API in it, the exchange layer allows brands / retailers to buy TRE tokens seamlessly using fiat – without friction in creating accounts, understanding price exposures and more. The exchange layer facilitates this transaction and gives the buyer the best price for each volume given. Similarly, customers can sell their TRE tokens on the exchange through API access too.
Protocol Layer
The TRE Token is built on the Stellar blockchain – the ideal choice for performance, speed and durability.
Stellar is the ideal blockchain for Eatonomy because it provides significant benefits – especially with the technical challenges of building consumer dAPP. For example, competitors who build blockchain loyalty programs that use Ethereum must pay a minimum amount of Gas when making each wallet for users & brands / retailers to facilitate the initial transaction – with Stellar and SDEX, such capital investment is not needed. Other benefits from Stellar include very low transaction costs, near instant transaction time, and TRE token liquidity.
Introducing Blockchain-as-a-Service to build Smart Loyalty Programs
Our mission is to enable smart loyalty programs – imagine where brands / retailers can identify their most valuable customers, understand their behavior – and reward customers according to their purchases & habits .
Our mission is to enable smart loyalty programs – imagine where brands / retailers can identify their most valuable customers, understand their behavior – and reward customers according to their purchases & habits .
Using Eatonomy’s Loyalty Management Suite – brands / retailers can build custom loyalty programs in minutes – without technical knowledge or experience with blockchain.
Our platform is basically different from other blockchain loyalties because it is built on Stellar. Stellar eliminates the technical challenges of running consumer dAPP on ethereum based – wallet management, transaction fees, transaction times & liquidity tokens.
TODAY LOYALTY PROGRAM
High Cost to Operate
A fully functional digital loyalty program is very expensive to manage – resulting in less value for customers & a barrier for smaller brands / retailers to operate digital loyalty programs.
Limited prizes
Current prizes can only be exchanged with the issuing retailer / brand – so customers are not involved and cause low returns.
Lack of Intelligence
Brands / retailers do not have deep insight into their customers to create personalized programs that value loyal behavior, involvement & repeat purchases.
In addition, TRE tokens can be purchased at the ICO Eatonomy launch. According to the whitepaper , the sale of tokens will begin on October 19, 2018 12:00 PM (EST). TRE tokens will be revealed on the Stellar Blockchain. The total supply of tokens is – 5,000,000,000 TRE. The token will be distributed in the following ways: 55% of General Sales (including the Bounty program), 15% of the Team (depending on vesting schedule), 5% of Advisers and initial employees, 25% of Reserve funds.
Roadmap
Team
Shaheryar Ahmad
Joint Technical Founder and Leader of the Blockchain
Shaheryar leads the development of the Eatonomy Rewards platform on the Stellar blockchain, as well as the next iteration of the Eatonomy mobile platform. Read more
Maleeha Alvi
One of the Founders of
Marketing and Main Operations
Maleeha wants to bring efficiency through decentralization to a loyalty gift program that is traditionally inefficient. He leads the marketing and operations of Eatonomy, Read More
Advisor
Wilbert Madarang
Fintech Innovation Manager @ RBC
Software and Development @Qualcomm, Microsoft
Wilbert brings with him more than 20 years of technology, management, and strategic experience in various vertical industries globally. Wilbert leads the team for the Acceleration and Solutions for Innovation and Emerging Technology Project at Canada’s largest bank, Read More
Paul Bravi
SVP @ Food Basics
Paul is a Senior Vice President at Food Basics, a large supermarket chain that operates more than 115 stores in Canada. Before his current role, Paul held the position of Vice President, at Metro Inc. – the third largest grocery store in Canada, with 365 supermarket locations throughout the country. As an executive at food retailing, Read More
Stephen Pumple
Founder @
Director of AZCAR TECH, Professor
Stephen Pumple is a business leader and IT entrepreneur with more than 35 years of experience in building a business. He is currently a distinguished visiting professor at the Faculty of Engineering and Architecture at Ryerson University. Pumple started the IMMAD Broadcast Service in 1974, Read More
Rafik Loutfy
Director @ Center for Innovation and Engineering, Former VP @ Xerox Research Center, Holds 32 Patents
Dr. Rafik Loutfy is a businessman, inventor, professor, and former Xerox executive who has experience with 32 US patents for his credit. For more than 30 years, Dr. Loutfy worked with Xerox Corporation in an increasingly senior role, including company vice president and director of the Canadian Xerox Research Center. Read more
Alex Gill
Mendicant Group Founder.
Director of the Social Venture Zone. Professor
Alex Gill is a social entrepreneur who founded and led the Mendicant Group. Mendicant is a consultancy based in Toronto that works with various social problems, and organizations that try to solve it, in Canada and in 12 different countries around the world. He has moderated the G20 Young Entrepreneurs’ Read More
George Goodwinn
Consultant, Former
Executive Special Advisor for George Weston Ltd
George served as a special advisor to the executive team at Weston Group Ltd, a large Canadian public company representing the largest food and drug retail business in Canada through his control of Loblaw Companies Limited and the recent acquisition of Warsro from Drug Mart. George’s 40 years + Read More
For more information about Eatonomy, you can visit the following link:
Website: https://crowdsale.eatonomy.ca/
Whitepaper: https://crowdsale.eatonomy.ca/Eatonomy_WP.pdf
ANN Thread: https://bitcointalk.org/index.php?topic=5034986.0/
Facebook: https : //www.facebook.com/EatonomyRewards/
Twitter: https://twitter.com/eatonomyrewards/
Telegram: https://www.t.me/eatonomy/
Whitepaper: https://crowdsale.eatonomy.ca/Eatonomy_WP.pdf
ANN Thread: https://bitcointalk.org/index.php?topic=5034986.0/
Facebook: https : //www.facebook.com/EatonomyRewards/
Twitter: https://twitter.com/eatonomyrewards/
Telegram: https://www.t.me/eatonomy/
Username:Asarab
Link: https://bitcointalk.org/index.php?action=profile;u=2320820
Link: https://bitcointalk.org/index.php?action=profile;u=2320820
wallet__ 0x154089cb313479C0d698Fad2D29eFb9a71d67bo6_______
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