Advertising is one of the most popular and profitable industries in the world. Through advertising, manufacturers of goods can increase awareness of their brand, increase the level of demand for it, and, consequently, increase the volume of their profits. Today, however, to advertise a product, a company engaged in its production should contact centralized advertising agencies that have a number of the following drawbacks:

high cost of services;
the need for a monthly payment;
high level of Commission fees;
blocking the customer if there is no minimum amount on his balance to perform the following operation;
low level of data protection;
long process of problem solving.

In addition to all the above, in this area there are often scammers who do not want to comply with the terms of the agreement, because of what either advertisers or advertising agencies incur financial losses.

To solve all the above shortcomings and create a secure system of cooperation between manufacturers of goods and advertising agencies will allow the project called SaTT.

Project objective

The main goal of the creators of the SaTT project is to develop a unique system that provides relatively inexpensive advertising with the most transparent payment and fair remuneration for advertising agencies based on performance indicators.

Principle of operation

The SaTT platform is a project created on the basis of the Ethereum Blockchain, within the framework of which product manufacturers are able to place the most effective advertising of their goods.

The actors within the framework of this platform will be:

advertisers and product manufacturers;
advertising agency;
observers.

The first and most significant participant of the platform is the advertiser, who will be provided with a graphical interface for interaction with other persons, where he will be able to:

create an advertising campaign by selecting the type of advertising and the desired resource for placement (Instagram, Facebook, YouTube or others), in parallel, specifying the number of clicks and clicks on the link;
choose an advertising Agency or a person who checks the terms of the contract;
sign a smart contract;
to check the quality of advertising;
find out the statistics of views and the effectiveness of the advertising product.

The second participant of the platform will be advertising agencies that will search for an interested audience and advertise on social networks and various resources. Through the use of Blockchain technology and smart contracts, they can be sure that the advertising company is financed and if all the conditions of the transaction are met, in the form of a certain number of clicks and links, they will receive their funds.

The third participant of the platform will be observers who will monitor the implementation of the terms of the smart contract and receive a reward in the amount of a Commission for the transfer of funds from the customer to the contractor.

Thanks to this interaction scheme, the SaTT project will ensure fair and transparent relations between advertisers and advertising agencies, eliminating the possibility of fraud. Moreover, advertisers will now pay for the effectiveness of advertising, not for a monthly subscription that does not provide any benefits.

The main settlement means within the framework of the platform will be SaTT coins, which can be purchased during the ICO.

Dates and details of the ICO

Public sale of coins will be carried out in the period from may 1, 2018 to March 31 this year. During this period, the developers intend to sell 200 million coins. The cost of the 1st SaTT will be $ 0.42.

Softcap project – 3.36 million dollars, hardcap – 28.56 million dollars.

The distribution of tokens is as follows:

Conclusion

The SaTT platform, which allows advertisers to pay only for effective advertising, is able to attract many manufacturers of goods, as it will save them huge sums. No less attractive it will be for advertising agencies, as they will get confidence that the advertising company is financed and for the work done they are guaranteed to receive their reward. Given all this, the platform is able to gather a huge audience, so investing in its development can be profitable.